A music video is a filmed or videotaped rendition of a recorded song, often portraying musicians performing the song or including visual images interpreting the lyrics. There are many different genres of music video including animation, story based, performance based and so on. The emergence of different genres of music videos is also largely related to the different genre of music. For example, techno music videos may primarily use animation for their music videos. Boybands, may primarily use performance based music videos, to attract their target audience.
MTV is an American television channel whose original purpose was to play music videos. In its early years MTV's main target demographic were young adults, but today MTV broadcasts are primarily targeted at adolescents and teenagers. The first music video aired on MTV was 'Video Killed the Radio Star' by The Buggles.
http://en.wikipedia.org/wiki/MTV
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